*** Perfect Prep: A perfect base for makeup, use this primer as the first step in your makeup routine. Or wear it on its own for natural luminance

*** Naturally Brightening: Skin-loving ingredients like Gooseberry and Jeju Blossom Extract naturally brightens the skin, making it more beautiful than you thought possible

*** Intensely Hydrating: Keep your skin calm and moisturized, even under makeup, with the help of this deeply hydrating primer

*** Matte Finish: This formula smooths out your complexion, blurs lines, and provides a soft soft matte that works perfectly for natural and creative makeup styles

*** Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free