Beetroot powder is crafted from the dried and pulverized roots of the beet plant. This fine powder is characterized by its vibrant pink hue and a velvety texture that dissolves or blends seamlessly into various mediums. When engaging with beetroot powder, you're greeted by its distinctive earthy aroma, reminiscent of fresh beets, tinged with a hint of natural sweetness. As a culinary ingredient, its vibrant color makes it an appealing choice as a natural food colorant. However, chefs should be mindful of its starchy composition, which can lead to clumping if not handled with care. While it can beautifully tint creams and frostings, one should be cautious when baking, as the betalains present in the powder might cause it to fade to a rusty orange. These betalains are not just sensitive to heat but also to light and air, necessitating storage in cool, dark, and air-tight conditions to preserve its rich color and properties.