Power Grip Primer is #1 Primer in America.* Your makeup? It¡¯s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. Why you'll love it: ??Gel primer formula grips makeup for long-lasting, all-day wear ??Gives skin a natural finish ??Enriched with hydrating ingredient Hyaluronic Acid ??Translucent finish works on all skin types and skin tones ??Non-comedogenic (does not clog pores!) Key Ingredients: ??Hyaluronic Acid - Helps skin retain moisture for a plump complexion Great for: All skin types All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory. Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22 Suggested Age: 10 Years and Up Health Facts: Vegan, Contains Hyaluronic Acid Color Palette: Translucent Product Form: Liquid Skin Tone: All Skin Tones Sustainability Claims: Cruelty-Free Beauty Purpose: Priming Recommended Skin Type: Normal Net weight: .81 fl oz (US) Features: Long Lasting