5 in 1 Wrinkle Care: This firming cream is designed to target multiple signs of aging, including fine lines, wrinkles, and loss of elasticity. 24 Hour Hydration: With its light sensation and rapid absorption formula, this anti-aging moisturizer provides up to 24 hours of hydration for your skin. Firming Effect:The Nivea Anti-Aging Cream has a firming effect on the face which helps in reducing sagging or drooping on facial features such as cheeks or jawline